Accentuating ITPO's major contribution in bringing the Indian
businesses particularly those in the SMEs and MSMEs sectors closer to
global markets, Rita Menon, chairman & managing director (CMD) of
Indian Trade Promotion Organisation (ITPO) said that
the organisation puts special focus on SMEs/MSMEs products and services
during its B2B specialised activities.
Rita Menon: ITPO has been playing a pioneering role in the national trade growth dynamics since its inception. As an ideal catalyst for India’s trade promotion, ITPO provides desired impetus to the process of enhancing technological capability of the SMEs and MSMEs. These events offer a unique forum of B2B meetings for promotion of these sectors.
ITPO's exhibitions in India and abroad are the most reliable platform
for promotion of SMEs, she said in an exclusive interview.
How would you relate trade fairs with SMEs/MSMEs ?
Rita Menon: ITPO has been playing a pioneering role in the national trade growth dynamics since its inception. As an ideal catalyst for India’s trade promotion, ITPO provides desired impetus to the process of enhancing technological capability of the SMEs and MSMEs. These events offer a unique forum of B2B meetings for promotion of these sectors.
What is the current scenario of trade and business in India?
Rita Menon: Integrating with the global economy,
Indian trade and commerce is in a transition stage. In view of the
contemporary challenges in the country, a fresh initiatives have been
taken by the Government such as economic reforms and the country is
becoming investor-friendly. Indian companies are competitive effectively
both at home and abroad. They are also investing around the world.
ITPO primarily aims to promote country's external trade. What
new business initiatives your organisation has undertaken in recent
years to promote India's external trade?
Rita Menon: ITPO organises national
level participations in major international trade fairs and exclusive
India trade shows overseas in line with the market opportunities. These
efforts are made and in keeping with the Government’s
focus programmes in the Africa, Latin America, specific CIS countries
and also for promotion of products including setting-up exhibitions in
different countries where bilateral agreements have been taken place.
Currently, ITPO organises India pavilions in around 30 trade fairs. Some
of the prominent overseas events in which ITPO organises national
participation are: Anuga Food Fair, Cologne, Sial, Paris,
AF-L Artigiano de Fiera, Milan, Hospitalar, Sao Paulo, Asia Pacific
Leather Fairs, Hong Kong, AApex, Las Vegas, Australia International
Sourcing Fair, Sydney, Foodex, Tokyo, Africa Big Seven/Saitex,
Johannesburg, National Hardware Show, Las Vegas and Practical World,
Cologne. Besides, two highly popular regular ‘India Shows’
are organised in Osaka, Japan annually are India Home Furnishings Fair
and India Garment Fair.
It is a matter of pride that ITPO has been the official organiser of
India’s participation at World Expo series and would be playing the same
role in Expo Milan 2015.
How is your organisation helping SMEs in disseminating information about their enterprises and also accessing markets?
Rita Menon: Apart from its role in bringing the
Indian businesses particularly those in the SMEs and MSMEs sectors
closer to global markets, ITPO provides reliable trade information to
the foreign buyers and exporters. Its dedicated trade portal:
tradeportalofindia.com assists in accessing potential markets for SMEs.
Besides, ITPO has always special focus on SMEs & MSMEs products and
services during its B2B specialised activities including IITF, an annual
magnum opus of the organisation.
How, according to you, MSMEs, can extend their reach to customers in different markets in such a competitive environment?
Rita Menon: In this fiercely competitive scenario,
India MSMEs have to improve, upgrade and acclimatize their products and
services, as per the global standards in quality. Promotional back-up
through exhibitions and e-commerce play a pivotal role in business
expansion and brand promotion
globally.
globally.
For SMEs, which is the most effective way of promoting trade?
Rita Menon: As earlier mentioned, ITPO’s exhibitions
in India and abroad are the most reliable platform for promotion
of SME’s. Along with interaction with potential buyers, these events
offered opportunities in the form of technology transfer, exploration of
joint ventures and creating fresh business network.
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