Tuesday, March 20, 2012

FICCI and Facebook collaborate to help Indian SMEs


The Federation of Indian Chambers of Commerce & Industry (FICCI) and Facebook partner together to help the Indian small and medium enterprises (SMEs) to harness the capability of Internet and Social Media.

Mr Rajiv Kumar, FICCI's Secretary General, said, “FICCI is delighted to be the anchor partner for Facebook in India to run its global SMB Boost program. The SME sector is an area of critical focus for FICCI considering its impact to innovation and growth. In addition to working with Facebook to provide this Boost to our members, FICCI and Facebook will also integrate training sessions on online marketing through social networks in its tradeshows and Conferences for SMEs.”

Moreover, India currently got almost 6400-industrial clusters, out of which almost 6000 are low tech. The poor technology adoption continues to stay as a significant cause for the poor operational and marketing competitiveness in the MSME sector.

Jointly, Facebook and FICCI hope to make technology as the consistent growth factor for boosting the international competitiveness of the Indian SME sector via this partnership.

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