Communication is Essential

Interpersonal communication can involve a wide variety of modes of communication including oral, written and other non-verbal forms. But the most common reference to interpersonal communication is the spoken form where the two individuals are sitting, face-to-face. Business organizations generally conduct such communication through staff meetings, formal discussions related to projects or services, employee performance reviews within the office. Other forms include client meetings, employment interviews or sales visits which are conducted outside the office.

Relevance of good communication
Interpersonal communication is necessary for any organization, especially for small and medium enterprises, which must supervise and coordinate with a variety of other organizations. It is inescapable and also irreversible. Communication, in any form, cannot be defined as simple. It is a complex process which cannot be reversed. It has a good chance of failing if not considered properly and it can also be confusing in many cases. Clarity is a must and care must be taken to keep it optimum. Maximum information also leads to maximum difficulties for the consumer. Also, interpersonal communication has a definite context. 

Let your customer know that he's important

Ways of communicating
There are different styles of interpersonal communication which can be classified as one-way or two-way as per the transfer of information. In a two-way communication, two or more parties are involved in a constructive exchange. Companies can apply both forms as per their requirement. While one-way communication refers to a more controlling and directive mode, two-way relies on a more interactive approach. Primarily, there are six types of communication adopted in business settings, namely controlling, egalitarian, structuring, dynamic, relinquishing and withdrawal.

Do it right with the customer
Conducting a successful form of interpersonal communication with the customer is necessary for any SME to progress. The disconnect between the customers and company can prove to be the biggest barrier in a company’s progress. Good communication ensures happy customers, efficiency in output, productivity and an unmatchable synergy within the enterprise. This form of communication also ensures that the company is made aware of the various modifications and improvements required in each of its various products. A good enterprise has to understand customer’s thoughts, feelings and grasp their situation better to respond to their needs and expectations with the company and its products.

The flaw of repetition
Repetition is another important aspect of effective communication as customers need to be informed correctly about the products and services of a particular enterprise. Useful details and necessary information needs to be imparted from time-to-time to the customers. Listening to your customer is a necessary part of the communication. Effective listening also involves understanding both verbal and non-verbal signs and intent of the customer. It also helps SMEs in responding in a more holistic manner to the customer.

As someone rightly puts it, interpersonal communication can be compared to a two-way street where on one side, the companies have to listen to customers and also speak in the right and responding manner to them. Communicating effectively also ensures a loyalty from the customers. After all, any customer would prefer an organization which dedicates its time in understanding his needs, which contributes to the rise of an organization.