Expert Speak: Mr. GK Pramod

Vitality of SWOT Analysis of Microlevel Enterprise

What is SWOT analysis of Microlevel Enterprise?
SWOT analysis of Microlevel Enterprise is to understand all the Strengths, Weaknesses, Opportunities and Threats and list them down among the four quadrants of a graph. After categorizing them, we have to convert the weaknesses into strengths, threats into opportunities and opportunities into strengths.

Importance of SWOT of Microlevel Enterprise

• This would help Microlevel Entrepreneur to understand about his organization.
• This would help to increase their confidence level.

Methodology for conducting SWOT Analysis 

Step-1: As a management expert, call selected microlevel entrepreneur to one place, and brief them about SWOT analysis of their organisation. 

Step-2: Ask them to think and list down all the strengths, weaknesses, opportunities and threats of their organization on a sheet of paper. This may require 1.5 to 2 hour.

Step-3: Organise a One-On-One discussion with these microlevel entrepreneurs to understand their organisational SWOT. Ask them questions as mentioned below:

• Why do you think these are your organization Strengths?
• Why do you think these are your organization Weaknesses?
• Why do you think these are your organization Opportunities?
• Why do you think these are your organization Threats?

  
Step-4: Facilitate entrepreneurs to think patiently so that SWOT analysis pertaining to their organisation becomes effective. 

Step-5: Ask them to make a presentation about his/her organisation SWOT. Allow them to analyze organisation SWOT.
 

Step-6: Convert organisation’s weaknesses into strengths, threats into opportunities and opportunities into strengths.

Case Study-1:

Charan Singh (Product Business):

Mr. Charan Singh is a Microlevel Entrepreneur from Jalandhar in Punjab. He sells fertilizers.

Details of Charan Singh’s business organization unit:

Here is the SWOT analysis of Charan Singh’s organization post a long One-on-One session with the expert:

 

SWOT Analysis of Charan Singh’s organization

Author’s Key Points:

• Be truthful to yourself when you do the SWOT
• SWOT is a very important activity
• CEOs/Growth Strategists should encourage microlevel entrepreneurs

The blog has been authored by Mr. GK Pramod, Co-founder, The Second Gear - MBA for Non MBA's Mentoring Module Concept.

To contact the author, e-mail at gk@tothesecondgear.com
 

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