Reminiscing about his early years, Mr. Arun Jain, MD, Jonson Tapes recalls how he started the company and the challenges he faced in establishing his new business. "We had to go to each and every customer, industrial houses and educate them how to use our products." His persistence and the belief in his idea led him to become one of the leading manufacturers and exporters of industrial adhesive tapes and insulation materials.
Twenty years of hard work and sweat has helped him attain new heights such that today, the company owns well-developed infrastructure facilities, latest process technology based machines as well as a dedicated teamwork.
Renowned players have upper hand over lesser known brands in the market. But, its a different ball game for new entrants in the industry who have to start from scratch and build on their credibility amongst their prospective clients and win over their trust. A similar challenge loomed over Jonson Tapes when they began their journey to identify a set of target customers. "When our product demand was very low and the market was very specific, there were no proper means and ways to find out our customers who were actually looking for our products," shares Mr. Jain.
The new age marketing that was slowly gripping the Indian business space also had an impact on Mr. Jain. "With the help of web promotions, our business has grown tremendously in few years. Our workforce has increased, we have taken over some manufacturing facilities, we have added some latest technologies and machines in our units," says Mr. Jain.
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