Friday, July 2, 2010

The If’s and Buts’ of Marketing Your Company Online

How do you promote your business? By visiting potential customers, taking leads, advertising, and blah! There is a need for advertising, so as to more and more people are aware of your products or services. As a matter of fact how many people do you reach by advertising? A couple of thousands! The world of online marketing unleashes a whopping market of more than 60 million people around the globe, and marketing here is not very expensive!

Your competitors are already marketing online

Even though forty percent of small business owners are not on the web, the other sixty percent have realized the importance of marketing on the web. Everyone and anyone is realizing the growing importance of having a cyber presence. From stock marketers to nuts and bolts supplier, everyone’s out there. So, do want to stay out!

People buy online, sell online and network online, according to a survey the online trade has increased considerably, and there are chances of further inflation.

Your customers are already engaging into conversations about your brand, but are you leveraging the same as a brand?
Customers and prospects are talking about your brand day in, night out on the social media. If you don’t figure there, well, then you probably are not at the top of the mind brand recall in your domain for your prospects.

How do you do it then? Is it a difficult game? Does it involve a lot of money?

Not really! What you need is a solid understanding of your business and a support of a strongly established partner, who can establish the right presence online for your business and further help you achieve your business objectives!

What do you need to do as the first step?

To start with, you need to create CONTENT, Socially Optimized Content, which engages your audience into your conversation and creates possibilities with them. This content is further then marketed using low cost tools as the Social Media and the Mobile!

And where can you learn more about leveraging the Online and the Mobile Media and meet the Industry leaders?
We hereby take this opportunity to invite you at the IAMAI and Indimart’s conference on the Low Cost and Free Internet and Mobile Solutions for SMEs, wherein our Speakers and Social Media partners, will help you in understanding on how to best leverage online tools to build a community and leverage local classified portals for brand Building, promotion, interaction and reaching the target audience

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