Trading was incepted centuries ago and, since then gaining contacts plays an inevitable role in getting new leads, enhancing the suppliers and expanding the businesses. B2B matchmaking is an ethnic concept that has benefited every business in acquisitions either through trade fairs, networking events, meetings or through print media or internet. Its just that with technological advancements and industrial development the mode of matchmaking has changed. In the mid of 20th century the meetings/networking add among themselves a new strategy of making hundreds of cold calls and bulk mails to all prospective who are miles apart and then to wait eagerly for them to revert. However, lately bigger firms are relying more on branding strategies to promote their name and accolades alongside publicizing their vast array of esteemed clientele. But for Small and medium industries(SMEs) who are not yet able to gain an international name, matchmaking through the numerous ways is an inevitable part of their development plan.
This can give rise to new business paradigms based on ad-hoc trading relations as companies, particularly SMEs, can cheaply and flexibly enter into fruitful contracts. With the advent of Print Media, however, the scenario changes a bit as yellow pages and print ads came into existence. Reports suggests that the print and advertising media gain fame and reliability in the time of boom, when the new generation entrepreneurs took the initiative and had the audacity to pursue risk taking tasks. And, with this support, print media achieve relentless growth. For example through subcontracting from big companies by simply publishing their business processes and the services they offer. Print media invented the concept of yellow pages, sourcing guides for publicizing and advertising their clients in order to look for the potential trading partners, their clients can integrate. Nevertheless, its an expensive affair to be a part of and, most of the SMEs couldn't convince themselves to spend such hefty amounts on just promotions. The aversion from being prodigal make the SMEs ride along the archaic ways of sales or look for better and cheaper options
With the boom in IT industry,The e-commerce is growing and web services have a potential to enhance B2B match making over the Internet by allowing companies and organizations to publish their business processes on service directories where potential trading partners can find them. The methods used by e–commerce for B2B matchmaking are new and is creating surprises. Based on the cheapest way of communication - the internet, this concept involves few easy and very cheap steps: first of all registering oneself on a standard or specific web based business registration form, based on your needs and work flow. Secondly, looking for tentative clients by searching in Public list of registered companies which have been validated- implemented in web page. Later, the unique matchmaking routine progresses by a series of e-mails to individual companies. Matches are arranged systematically and efficiently between supply and demand. At the end, The parties meet, exchange experiences and forge cooperative partnerships
Online B2B matchmaking and marketing companies provides numerous add-on features to enhance the visibility of users and to make them feel them contented. Registered users receive the benefit of increased visibility just by posting product descriptions and pictures, a short company profile and contact information on a standard form online. Buyers then discover them through searches conducted according to category and product, or by posting exact specifications of the goods they desire and allowing manufacturers to come to them with offers and estimates.
Albeit, according to the business analysts,in this ROI-driven recessionary climate in which B2B marketers and agencies are expected to still make budget and generate profits with far fewer staffers and resources. On the contrary, the SMEs are still a bit reluctant about joining them and using their services. With the consensus saying that out of 13 million SMEs in India, only a meager percentage has opted to use B2B matchmaking and within them only a few are optimistic about their growth. Rest are apprehensive on the recourse of development, government has not done enough to provide support. But, on the contrary, companies like IndiaMART are doing the good work to promote the SMEs. And is constantly working on newer and more efficient ways to come up with some optimal solution to mark the SMEs growth as exponential.
The SMEs should constantly urge the government for a discourse, to plan out measures for new B2B matchmaking strategies which are efficient and promising as 'just dial' and promotion through television. Like wise, it would be an ingenious step for SMEs to join hands with companies like IndiaMART on the recourse of development and envisage for better and more pertinent opportunities globally.
No comments:
Post a Comment